Our Journey in Financial Decision Making
Seven years of helping Australians navigate complex financial choices with confidence and clarity
How We Got Here
From a small Perth consultancy to trusted advisors across Australia
Started with a Simple Question
Why do smart people make poor financial decisions? Tobias left his role at a major investment firm after watching too many clients struggle with choices that should have been straightforward. The problem wasn't intelligence – it was information overload and conflicting advice.
First Real Breakthrough
Helped a Perth manufacturing business avoid a disastrous expansion loan by breaking down the decision into manageable pieces. Instead of focusing on what they couldn't control, we mapped out what they could. The business grew 40% over the next two years through smaller, strategic moves.
Expanding Beyond Perth
Word travels fast in Australia's business community. Henrik joined after seeing our approach work for several companies in his network. His background in behavioral finance added depth to our decision-making frameworks. We started working with clients across the country.
Refining Our Method
After five years of real-world testing, we documented our decision-making process. Not as a rigid system, but as adaptable principles that work whether you're choosing between superannuation options or planning a major business investment.
Where We Stand Today
We've guided over 300 financial decisions, from family investment choices to multi-million dollar business strategies. Each case taught us something new about how people process financial information when the stakes are real.
What Drives Our Work
These principles emerged from years of watching what actually works when money and uncertainty collide
Clarity Over Complexity
Financial decisions become easier when you strip away the noise and focus on what actually matters. We translate complex scenarios into clear choices you can confidently make.
Process Before Outcomes
Good decisions sometimes lead to disappointing results – that's just life. But a sound decision-making process consistently leads to better outcomes over time. We focus on getting the method right.
Honest About Limitations
Nobody can predict the future, including us. Instead of making promises about outcomes, we help you understand risks, weigh options, and make decisions you'll be comfortable with regardless of what happens next.
Real-World Testing
Academic theories are interesting, but we care about what works when your own money is on the line. Every strategy we recommend has been tested in actual market conditions with real clients.
The People Behind lerinavoxari
Two professionals who understand that financial advice is only as good as the experience backing it up
Tobias Kellerman
Managing Director
Former investment analyst who got tired of watching smart clients make avoidable mistakes. Spent five years at institutional firms before realizing that most financial problems aren't actually financial – they're decision-making problems. Now focuses on helping people think through choices systematically.
Henrik Lindqvist
Senior Financial Strategist
Behavioral finance specialist who joined after seeing our decision-making approach work for several businesses in his network. Brings academic rigor to practical problems and has a talent for spotting the emotional blind spots that derail otherwise solid financial plans.
Why This Work Matters
Financial stress affects everything – relationships, health, sleep, career choices. But here's what we've learned: most financial stress doesn't come from lack of money. It comes from uncertainty about whether you're making the right choices.
When you have a systematic way to evaluate options and make decisions, the anxiety drops dramatically. Not because the outcomes are guaranteed – they never are – but because you know you've thought things through properly.
"The goal isn't to eliminate risk or guarantee success. It's to help you make decisions you'll be proud of, regardless of how they turn out."
